Wales And Marketing - articles http://www.iblogyou.fr/MSc_Marketing Marketing consultancy MSc_Marketing MSc_Marketing 2006-06-30 fr Copyright 2026-09-12 Wellcome To Wales http://www.iblogyou.fr/MSc_Marketing/36129-wellcome-to-wales.htm <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>Welsh Flag</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73189.gif" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73189.gif" border=0></A></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>Cardiff</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73190.jpg" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73190.jpg" border=0></A><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73191.jpg" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73191.jpg" border=0></A></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>Tenby</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73192.jpg" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73192.jpg" border=0></A><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73193.jpg" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73193.jpg" border=0></A><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73194.jpg" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73194.jpg" border=0></A><A href="http://www.iblogyou.fr/Photos/maxi/maxi_73195.jpg" rel=lightbox><IMG alt=Image src="http://www.iblogyou.fr/Photos/mini/mini_73195.jpg" border=0></A></P> 2008-12-05T15:17:41+00:00 "Marketing Strategy and Planning" http://www.iblogyou.fr/MSc_Marketing/36128-etquotmarketing-strategy-and-planningetquot.htm <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center><STRONG><U>Marketing Tools</U></STRONG></P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center><STRONG>Marketing Mix</STRONG> </P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>4P's</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Product</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>"Superfood"</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Price</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Place</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Promotion</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;Services</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Process</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Physical Evidence</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>People</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center><FONT color=#ff6666><STRONG><U>Strategy and Planning</U></STRONG></FONT></P> <BLOCKQUOTE dir=ltr style="MARGIN-RIGHT: 0px"> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Strategy</P></BLOCKQUOTE> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>what business is involved?</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>Subjects of interest:</P> <OL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT color=#ff0000>Marketing Consultancy Industry</FONT></DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT color=#3366ff>Cars Industry ( GM, Ford, Chrysler)</FONT></DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT color=#999900>IT Industry (Internet services)</FONT></DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT color=#33ff33>Food Industry ( Superfood)</FONT></DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT color=#cc66cc>New Industry (related to th environment such recycling and new Energy)</FONT></DIV></LI></OL> <BLOCKQUOTE dir=ltr style="MARGIN-RIGHT: 0px"> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Who&nbsp;do they compete with?</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Exemple in Paris:</P></BLOCKQUOTE> <P class=MsoNormal dir=ltr style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <BLOCKQUOTE dir=ltr style="MARGIN-RIGHT: 0px"> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>How do they&nbsp;compete</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Assess the balance in corporate portefolio</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>who are the stakeholder?</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>what is the organizational culture</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>External driver for change</P></BLOCKQUOTE> <OL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left><FONT face="Arial, Helvetica, sans-serif">STEEPLE</FONT></DIV> <LI><FONT face="Arial, Helvetica, sans-serif"><FONT face="Times New Roman">Porter 5 forces</FONT></LI></OL> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>&nbsp;</P></FONT> <UL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Social</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Technology</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Economical</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Ecological</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Political</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Legal</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Ethical<FONT face="Arial, Helvetica, sans-serif"></DIV></LI></UL> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left></FONT>How does the organization gain value </P> <UL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Ressource audit</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Value Chaine analysis</DIV></LI></UL> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Marketing Strategy</P> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>SOSTAC + 3 M</P> <UL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Situation</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Objectives</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Strategy</DIV> <UL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>The Geographic</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>The Psychographic</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>The Behavioural</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>The Demographic</DIV></LI></UL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Tactics</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Action</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Control</DIV></LI></UL> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>+</P> <UL> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Men</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Minutes</DIV> <LI> <DIV class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=left>Money</DIV></LI></UL> <P class=MsoNormal style="MARGIN: 0cm 0cm 0pt" align=center>&nbsp;</P> 2008-12-05T14:47:16+00:00 "10 superfoods" http://www.iblogyou.fr/MSc_Marketing/36126-etquot10-superfoodsetquot.htm 2008-12-05T13:37:58+00:00 "Superfood" http://www.iblogyou.fr/MSc_Marketing/36125-etquotsuperfoodetquot.htm 2008-12-05T13:30:58+00:00