Wales And Marketing

Marketing Tools

Marketing Mix

4P's

Product

"Superfood"

Price

Place

Promotion

 Services

Process

Physical Evidence

People

Strategy and Planning

Strategy

what business is involved?

Subjects of interest:

1. Marketing Consultancy Industry
2. Cars Industry ( GM, Ford, Chrysler)
3. IT Industry (Internet services)
4. Food Industry ( Superfood)
5. New Industry (related to th environment such recycling and new Energy)

Who do they compete with?

Exemple in Paris:

 

How do they compete

 

Assess the balance in corporate portefolio

 

who are the stakeholder?

 

what is the organizational culture

 

External driver for change

1. STEEPLE
2. Porter 5 forces

• Social
• Technology
• Economical
• Ecological
• Political
• Legal
• Ethical

How does the organization gain value

• Ressource audit
• Value Chaine analysis

Marketing Strategy

SOSTAC + 3 M

• Situation
• Objectives
• Strategy
  • The Geographic
  • The Psychographic
  • The Behavioural
  • The Demographic
• Tactics
• Action
• Control

+

• Men
• Minutes
• Money