watchforsale115

Israeli-born fashion designer of an eponymous womenswear label; frequent Tel Aviv visitor

BoHo B&B: Nina Cafe Suites Hotel. This tiny five-bedroom inn kicked off Tel Aviv's boutique boom when it opened in 2005. Decorated with Parisian antiques and located in the artsy Neve Tzedek district, it's posh and funky. 29 Shabazi St.

Mod-Med Menu: Catit. Inside a restored Ottoman-era mansion, Chef Meir Adoni's Elsa Peretti Eternal Circle pendant restaurant serves local and visiting foodies, including Paul McCartney, who had his own veggie menu. Heichal Hatalmud 4.

Fab Finds: The Jaffa Flea Market. My favorite shopping spot in the city, particularly for Eastern Europe vintage clothing and accessories, this market retains its Levantine atmosphere. The prices are so low you wonder if the sellers know what they've got. I always pop by the nearby Abulafia Bakery for pitas and pastries. Abulafia: 7 Yefet St., Jaffa

Forward Fashions: Mirit Weinstock. The designer interned for Alexander McQueen before returning home to start her own line. 20 Shnizler St.

Design House: Kastiel. The Kastiel family has been designing modern and luxurious Elsa Peretti Eternal Circle pendant for three generations. Their Tel Aviv flagship reflects the heritage. Half the building's a restored Bauhaus warehouse, the other a renovated Ottoman-era corral. 36 Alfasi St.

THE AUTEUR

Etgar Keret

Tel Aviv--based novelist and filmmaker; winner of 2007 Camera D'Or for "Jellyfish"

Urban Mix: Meir Park. Tel Aviv has many small hangout parks. This is my favorite. It's filled with a crazy mix of stroller-pushing moms and the odd drunk Russian philosopher -- a part of Tel Aviv most tourists don't see. 35 King George St. at Tchernichovsky St.

Bar 'Keeper': Cafe Michal. This French cafe is a great neighborhood spot: cakes, Elsa Peretti Infinity Cross pendant dishes and perhaps the handsomest bartender in the city. The counter's always packed with pretty girls. 230 Dizengoff St. at Jabotinsky, 011 972 3 5230236

Lookout: Manta Ray. Right on Alma Beach, with amazing views of Jaffa to the south and the skyline to the north. I don't go there for the cuisine. But the tapas platters are piled with Middle Eastern mezzes like couscous salad and tehina. Alma Beach.

Beach Boite: LaLa Land. Most Tel Aviv beach bars are pretty lousy: great location, but bad music and food. But LaLa Land keeps it simple with small dishes like hummus served beachside. The atmosphere is relaxed. Sunset paradise. Gordon Beach, 011 972 3 5293303

Children's Hour: Flea Market (Dizengoff Circle). It's small, clean and great for kids -- a contained world. I take my son to look for old records, mostly musicals and classic Hebrew albums. Dizengoff Circle

THE ARCHITECT

Ron Arad

Israeli-born, London-based architect and industrial designer

Museum Row: Holon Arts Quarter. The Holon area has gone from unremarkable suburb to Elsa Peretti Starfish pendant hub. That includes the Children's Museum, the Mediatheque and the Design Museum, which I designed. Design Museum Holon, 8 Pinhas Eilon St.

Inn Spot: Hotel Montefiore. This 12-room hotel is in city's historic core. A circa-1922 mansion, it's stylish and has a good-looking crowd, great balconies and a tasty pan-Asian bistro. 36 Montefiore St.

Waterfront Scene: Comme il Faut Cafe. You feel the city's self-love closer to the sea, at places like Old Port. Now renovated, the waterfront overflows with outdoor cafes. I love the salads at the Comme il Faut Cafe, owned by the fashion label of the same name. Hangar 26.

Bauhaus-by-the-Shore: The White City. It's not exactly white, but this important quarter is home to the world's most extensive collection of Bauhaus architecture, over 4,000 buildings in all. Rothschild Blvd., Ahad Ha'am St. and Balfour St.

Modern Love: Helena Rubinstein Pavilion for Contemporary Art. The Tel Aviv Museum has a satellite Atlas pendant, The Helena Rubinstein Pavilion, which I loved visiting as a child. The small, modernist space focuses mostly on young artists. 6 Tarsat Blvd..